As consumers increasingly prioritize sustainability, businesses have ramped up efforts to market their products as environmentally friendly. However, without clear and verified information, many of these claims are misleading. This is why, the Government of India has taken a firm stance against misleading environmental claims by issuing new guidelines aimed at preventing "greenwashing.

The new guidelines aim to ensure that companies transparently communicate the environmental impact of their products and avoid overstating their contributions to sustainability. 

How Lucro ensures Transparency in claims

Lucro has a 100% traceable supply chain. Our commitment to transparency goes beyond mere compliance with regulatory requirements. We provide digitally backed, verifiable data to substantiate our environmental claims. Each invoice generated contains a detailed record of where the material has been in the supply chain, how much post-consumer waste was used in the final product, and the overall environmental impact.

Here’s how we ensure complete transparency:

• Transactional Data at Every Stage: From collection and recycling to manufacturing, every step of our supply chain is meticulously recorded and tracked along with Geo tagged images of the supply chain.
• QR Code Tracking: Our products come with QR codes that, when scanned, provide an immutable record of the chain of custody. This allows for full transparency as the material moves through its lifecycle, from waste to worth.
• Comprehensive Reports: We offer our customers detailed reports that outline the materials' journey, the recycling process, and the usage of recycled materials in the final products. These reports help ensure compliance with environmental laws and policies.

The Government’s guidelines are a welcome move, providing consumers with much-needed confidence that the products they are choosing are genuinely sustainable. At Lucro, we’ve already embraced these principles by making sure that our sustainability claims are backed by data, ensuring clarity for our customers and stakeholders.

As businesses across India adjust to these new guidelines, we’re proud to lead the way in transparent, data-driven environmental claims, helping to foster a marketplace that consumers can trust.

By integrating transparency, traceability, and accountability into our processes, we aim to set a benchmark for how businesses can be both sustainable and honest in their environmental claims.