Reimagining Waste: How Lucro Is Innovating to Increase the Value of Plastic Waste..
Reimagining Waste: How Lucro Is Innovating to Increase the Value of Plastic Waste A fact that many people don’t realize is that long before the word “circular economy” entered our vocabulary, recycling was already deeply embedded in India’s informal systems. Waste pickers, scrap dealers, and kabadiwalas were collecting, sorting, and repurposing all kinds of materials. […]
Powering a Cleaner Future: Lucro’s Commitment to Responsible Energy Use..
Powering a Cleaner Future: Lucro’s Commitment to Responsible Energy Use Our journey began with a simple yet powerful promise: to close the loop on plastic waste and build a circular economy that gives new life to old materials. Over the years, this promise has grown into a broader commitment—one that includes not just reducing plastic […]
Every Drop Counts: How Lucro is Championing Water Conservation While Upcycling Plastic..
Every Drop Counts: How Lucro is Championing Water Conservation While Upcycling Plastic With nearly a third of India experiencing water stress, and over 600 million Indians facing high to extreme water scarcity, the urgency to treat water as a precious resource has never been greater. By 2030, India’s water demand is expected to be twice […]
Not Just Waste-pickers: The Rise of Baramati’s Safai Saathis..
Not Just Waste-pickers: The Rise of Baramati’s Safai Saathis In the heart of Baramati, under the scorching sun, a quiet revolution is taking place. It’s not on a factory floor or in a boardroom. It’s in the hands of women and men who were once part of the invisible workforce — safai saathis (waste-pickers) working […]
Measuring What Matters: Lucro’s 5 Core KPIs for Real Circularity..
Measuring What Matters: Lucro’s 5 Core KPIs for Real Circularity We believe that real change starts with responsibility. We don’t just speak about circularity—we live it, measure it, and hold ourselves accountable to it every single day. Every piece of plastic we collect, every granule we produce, every product we create—it all carries the weight […]
Advancing the UN Sustainable Development Goals (SDGs) at Lucro
Advancing the UN Sustainable Development Goals (SDGs) at Lucro We recognize that the external environment in which we operate is dynamic and constantly evolving. To remain aligned with our purpose, mission, and values, we conduct regular materiality assessments to identify and prioritize the ESG topics most important to our stakeholders—and where we can make the […]
Our ESG Priorities: Building a Future That’s Responsible, Regenerative, and Real..
Our ESG Priorities: Building a Future That’s Responsible, Regenerative, and Real We are committed to focussing where we believe we can make a bigger difference and deliver greater long-term positive impact. We go about this in a disciplined and determined way. The core of our ESG efforts is our brand promise to close the loop […]
Empowering Women, Empowering Change: Lucro’s Commitment to Inclusive Manufacturing..
Empowering Women, Empowering Change: Lucro’s Commitment to Inclusive Manufacturing In India’s manufacturing sector, women constitute only about 23% of the workforce, with even lower representation in factory roles. This underrepresentation stems from cultural norms, safety concerns, and workplace discrimination. At Lucro, we challenge this norm by reserving the majority of our packing jobs for women, […]
Turning Talent into Change-Makers: Upskilling for a Greener Tomorrow at Lucro…
Turning Talent into Change-Makers: Upskilling for a Greener Tomorrow at Lucro Sustainability is a way of working, thinking, and growing at Lucro. As we continue to build India’s circular economy, our greatest investment is not just in technology or infrastructure, but in the people who power our mission. That’s why upskilling is at the heart […]
Digitising Dignity: How Lucro Empowers Waste Pickers Through Digital Payments and Vendor Passports..
Digitising Dignity: How Lucro Empowers Waste Pickers Through Digital Payments and Vendor Passports In India’s waste management sector, the informal economy has long played a crucial yet underappreciated role. Every day, thousands of waste pickers—our Safai Saathis—contribute to the circular economy by collecting, sorting, and supplying valuable recyclable materials. Yet despite their essential contributions, they […]