Extended Producer Responsibility (EPR)

Turning Compliance into a Sustainability Advantage

As India intensifies its fight against plastic pollution, Extended Producer Responsibility has become a cornerstone of every brand’s sustainability and compliance strategy. At Lucro, we help businesses navigate this landscape with confidence — offering end-to-end EPR solutions that ensure your recycling mandates are met, your sustainability goals are realized, and your business remains fully compliant with national regulations

What is EPR?

Extended Producer Responsibility (EPR) is a regulatory framework introduced under India’s Plastic Waste Management (PWM) Rules, administered by the Central Pollution Control Board (CPCB). Under this framework, producers, importers, and brand owners (collectively referred to as PIBOs) are made responsible for the entire lifecycle of the plastic packaging they introduce into the market — from the moment it’s produced to the moment it’s collected, recycled, or safely disposed of after use.

In simple terms, EPR shifts the responsibility of managing plastic waste back onto the businesses that generate it, rather than leaving it solely to municipalities or waste management systems. Under the PWM Rules, every registered PIBO is required to:

• Collect a defined quantity of plastic waste equivalent to the packaging they place in the market

• Recycle or process that plastic waste through authorized recyclers

• Utilize recycled content in their packaging or products, as mandated by category-wise targets

• Report and document these activities transparently through the CPCB’s EPR portal

Compliance is tracked through EPR certificates, issued when verified recyclers process plastic waste on behalf of a brand — creating a documented, auditable trail from waste generation to responsible recycling.

How Lucro Helps You Meet Your EPR Obligations?

Navigating EPR compliance can be complex — with multiple plastic categories, shifting targets, and strict documentation requirements. That’s where Lucro steps in as your trusted partner.

We offer comprehensive EPR solutions designed to help brands fulfill their recycling mandates while genuinely advancing their sustainability commitments. Our services span the full spectrum of EPR needs — whether you require support with the registrations, portal, collection, recycling, or incorporating recycled content into your products and packaging.

What sets Lucro apart:

• 100% Transparent Operations — Every step of our process is built on complete transparency, so you always know exactly where your plastic waste goes and how it’s processed.

• Fully Traceable Documentation — We provide end-to-end, verifiable documentation that stands up to scrutiny, giving you the confidence and audit-readiness you need for CPCB compliance.

• Expert Guidance, Every Step of the Way — Our team of EPR specialists works closely with your business, offering hands-on support to simplify the entire compliance journey — from understanding your obligations to securing your EPR certificates.

• Regulatory Peace of Mind — With Lucro as your partner, you can be confident that your company remains firmly on the right side of CPCB’s compliance guidelines, avoiding penalties and reputational risk.

Let Lucro handhold you through your EPR journey — so you can focus on your business, while we ensure you stay compliant, transparent, and sustainable.