The circular economy is an economic model that keeps products and materials in use for as long as possible, replacing the linear pattern of take, make and dispose. It rests on three ideas: design out waste and pollution, keep materials circulating at their highest value, and regenerate natural systems.
For plastics, this means designing packaging for recyclability, collecting it after use, recycling it into quality material and using that recycled content in new products. Policies such as EPR exist to fund and enforce that loop. Lucro works across the whole circle, from collection and sorting to recycled granules and finished sustainable packaging.
CII Sustainable Plastic Packaging Awards 2026
Lucro took home the Excellence award for Incorporation of Recycled Content in both rigid and flexible packaging at the Confederation of Indian Industry’s Sustainable Plastic Packaging Awards 2026:
Post-consumer plastic, back on the shelf as bottles and pouches. The jury noticed.
