Recycled content is the proportion of a product or pack, by weight, that is made from recycled material. A film with 30% recycled content contains 30% recyclate and 70% virgin polymer.
What counts matters as much as the number. Standards distinguish post-consumer from post-industrial material, and most targets refer to post-consumer content. In India, the Plastic Waste Management Rules require brand owners to use a minimum share of recycled plastic in their packaging, with targets that started in 2025-26 and rise each year. Claims are verified through chain-of-custody certification such as RecyClass, GRS and RCS. Lucro supplies both recycled granules and finished packaging with certified recycled content.
CII Sustainable Plastic Packaging Awards 2026
Lucro took home the Excellence award for Incorporation of Recycled Content in both rigid and flexible packaging at the Confederation of Indian Industry’s Sustainable Plastic Packaging Awards 2026:
Post-consumer plastic, back on the shelf as bottles and pouches. The jury noticed.
