Sustainable packaging is packaging that protects the product and meets its functional needs with the lowest possible environmental impact across its life cycle. It is not one material, but a set of design choices.
The main principles are to use less material, to use recycled content in place of virgin plastic, to design for reuse or for recyclability with single-polymer structures, and to make sure the pack is actually collected after use. A life cycle assessment is the way to compare options on evidence, and certification protects claims from greenwashing. In India, EPR rules now make recycled content and recycling a legal requirement for brands. Lucro manufactures sustainable packaging with post-consumer recycled content, including shrink wraps, stretch wraps, bundling bags and poly pouches, made from granules it recycles itself.
CII Sustainable Plastic Packaging Awards 2026
Lucro took home the Excellence award for Incorporation of Recycled Content in both rigid and flexible packaging at the Confederation of Indian Industry’s Sustainable Plastic Packaging Awards 2026:
Post-consumer plastic, back on the shelf as bottles and pouches. The jury noticed.
