Greenwashing is the practice of making a product, service or company appear more environmentally friendly than it really is. It ranges from vague words such as eco-friendly and green to unverified claims about recycled content or recyclability.
In packaging, typical examples are claiming recycled content with no proof, calling a pack recyclable when no collection or recycling route exists for it, or highlighting one small improvement to distract from a larger impact. Regulators in India and abroad now expect environmental claims to be specific and backed by evidence. The safeguards are third-party certification such as RecyClass, GRS and RCS, and documented traceability from waste source to product.
CII Sustainable Plastic Packaging Awards 2026
Lucro took home the Excellence award for Incorporation of Recycled Content in both rigid and flexible packaging at the Confederation of Indian Industry’s Sustainable Plastic Packaging Awards 2026:
Post-consumer plastic, back on the shelf as bottles and pouches. The jury noticed.
