Sustainable packaging is packaging that protects the product and meets its functional needs with the lowest possible environmental impact across its life cycle. It is not one material, but a set of design choices.
The main principles are to use less material, to use recycled content in place of virgin plastic, to design for reuse or for recyclability with single-polymer structures, and to make sure the pack is actually collected after use. A life cycle assessment is the way to compare options on evidence, and certification protects claims from greenwashing. In India, EPR rules now make recycled content and recycling a legal requirement for brands. Lucro manufactures sustainable packaging with post-consumer recycled content, including shrink wraps, stretch wraps, bundling bags and poly pouches, made from granules it recycles itself.
