Designing for Recycling: How Lucro is Helping Brands Build Packaging with Purpose..
Designing for Recycling: How Lucro is Helping Brands Build Packaging with Purpose As the world moves toward a circular economy, one principle becomes undeniably clear: what we design today determines what we can recycle tomorrow. From India’s Plastic waste management policies & India Plastics Pact to the Ellen MacArthur Foundation’s Global Commitment, the message is […]
Sustainable Production at Lucro: Embedding ESG into Every Operation..
Sustainable Production at Lucro: Embedding ESG into Every Operation As a company leading the transition from virgin to recycled plastic, we are not only committed to developing innovative, circular packaging—but also to operating in a way that’s environmentally responsible, socially conscious, and built for long-term impact. Through a combination of operational excellence, responsible sourcing, stakeholder […]
From Waste to Worth: How Lucro has built a Fully Traceable Waste Supply Chain..
From Waste to Worth: How Lucro has built a Fully Traceable Waste Supply Chain As a company leading the transition from virgin to recycled plastic, we are not only committed to developing innovative, circular packaging—but also to operating in a way that’s environmentally responsible, socially conscious, and built for long-term impact. Through a combination of […]
Empowering the Backbone of Our Waste Economy: Vendor Training & Support..
Empowering the Backbone of Our Waste Economy: Vendor Training & Support Across India, waste pickers and informal waste workers have long filled the gaps where formal waste management systems fall short. These individuals are the unsung heroes of our cities—quietly diverting enormous quantities of waste from landfills and giving materials a second life. It’s estimated […]
Prioritizing People: How citizen engagement is Empowering Communities in Tier-3 Cities..
Prioritizing People: How citizen engagement is Empowering Communities in Tier-3 Cities In many tier-3 cities across Gujarat and Maharashtra, a quiet yet powerful shift is taking place. We’re not just thinking about cleaning up waste today, but are teaching people to rediscover the true value of what they throw away—something that was once deeply ingrained […]
Reimagining Waste: How Lucro Is Innovating to Increase the Value of Plastic Waste..
Reimagining Waste: How Lucro Is Innovating to Increase the Value of Plastic Waste A fact that many people don’t realize is that long before the word “circular economy” entered our vocabulary, recycling was already deeply embedded in India’s informal systems. Waste pickers, scrap dealers, and kabadiwalas were collecting, sorting, and repurposing all kinds of materials. […]
Powering a Cleaner Future: Lucro’s Commitment to Responsible Energy Use..
Powering a Cleaner Future: Lucro’s Commitment to Responsible Energy Use Our journey began with a simple yet powerful promise: to close the loop on plastic waste and build a circular economy that gives new life to old materials. Over the years, this promise has grown into a broader commitment—one that includes not just reducing plastic […]
Every Drop Counts: How Lucro is Championing Water Conservation While Upcycling Plastic..
Every Drop Counts: How Lucro is Championing Water Conservation While Upcycling Plastic With nearly a third of India experiencing water stress, and over 600 million Indians facing high to extreme water scarcity, the urgency to treat water as a precious resource has never been greater. By 2030, India’s water demand is expected to be twice […]
Not Just Waste-pickers: The Rise of Baramati’s Safai Saathis..
Not Just Waste-pickers: The Rise of Baramati’s Safai Saathis In the heart of Baramati, under the scorching sun, a quiet revolution is taking place. It’s not on a factory floor or in a boardroom. It’s in the hands of women and men who were once part of the invisible workforce — safai saathis (waste-pickers) working […]
Measuring What Matters: Lucro’s 5 Core KPIs for Real Circularity..
Measuring What Matters: Lucro’s 5 Core KPIs for Real Circularity We believe that real change starts with responsibility. We don’t just speak about circularity—we live it, measure it, and hold ourselves accountable to it every single day. Every piece of plastic we collect, every granule we produce, every product we create—it all carries the weight […]